Hybrid Offering   | Industry* | Company | Country | Product Dimension | Service Dimension | Download |
|---|---|---|---|---|---|---|
| OnStar | Preventive Healthcare | General Motors | USA | Car, Truck with build in crash sensors | Emergency assistance & advice |  |
| Personal Trainer | Preventive Healthcare | Garmin Ltd. | USA | Wrist watch with GPS & Pulse Measurer | Virtual trainer | |
| Weight Watchers | Preventive Healthcare | Weight Watchers | USA | Health, lifestyle food products | Personalized plan to lose weight | |
| Wii Fit - Interactive Training System | Preventive Healthcare | Nintendo | Japan | Wii balance board | Fitness program with different modes (yoga, balance games, strength training, aerobics) | |
| Electrolux Laundry Systems | Professional appliances | Electrolux Laundry Systems | Sweden | Professional appliances, e.g. washers | Holistic support service | |
| HP Utility Pricing Solution Services | Software / IT | Hewlett-Packard Development Company | USA | Complete client-computing solutions including storage capabilities and technical expertise | Access to additional computing capacity | |
| Thales Training & Simulation | Software / IT | Thales Training & Simulation | UK | flight and driver simulators | systems integration and training services | |
| goPLAYoutside | Sports | Talbingo Ski and Snow Sports Hire | Australia | Sports goods rental | Assistance with local accomodation search in Talbingo | |
| miAdidas | Sports | Adidas | Germany | shoe | Service to customize the shoe | |
| Lewisham Toy Library | Toys | Lewisham Toy Library | UK | Toys | Rental | |
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