Hybrid Offering   | Industry* | Company | Country | Product Dimension | Service Dimension | Download |
|---|---|---|---|---|---|---|
| Intouch with Health | Medical care | Intouch with Health Ltd | UK | provides electronic health information systems | Patient communication services |  |
| iPhone | Entertainment | Apple | USA | Apple iPhone mobile phone device | online store for downloading media, applications and games | |
| iPod touch | Entertainment | Apple | Germany | iPod touch media player | online store for downloading media | |
| Jenny Craig Weight Loss Program | Wellness | Jenny Craig Inc | USA | diet meals and snacks | personal consulting and various online services | |
| Johnson & Johnson access2wellness | Medical care | Johnson & Johnson Health Care Systems Inc | USA | prescription products | assistance programs | |
| Kunst | Art | Kunstfabrik | Austria | Art peices from famous artists | Rent expensive art | |
| Lewisham Toy Library | Toys | Lewisham Toy Library | UK | Toys | Rental | |
| Life Fitness Elevation Series Cardio | Fitness equipment | Life Fitness | USA | cardio fitness equipment | added-value services | |
| Life Fitness Solutions | Medical care | Life Fitness | USA | cardio and strength machines | services for fitness facilities | |
| LMT | Fitness equipment | LMT | Germany | combines third-party equipment delivery | various service offerings | |
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