Hybrid Offering   | Industry* | Company | Country | Product Dimension | Service Dimension | Download |
|---|---|---|---|---|---|---|
| Local Paper for London | Paper | BioRegional Development Group | UK | Recycled paper product | Free advice and support materials |  |
| Matthew Algie | Food & beverage | Matthew Algie & Company | UK | Coffee beans, coffee machines, tea | Consulting, machine service support, staff training | |
| miAdidas | Sports | Adidas | Germany | shoe | Service to customize the shoe | |
| miCoach | Preventive Healthcare | Adidas | Germany | Mobile phone, pulse monitor and step counter | Virtual trainer | |
| Mobile Interim Solutions Rental | Medical technology | GE Healthcare Financial Services | USA | Medical equipment | Rental, delivery | |
| Mobile Phone Trainer | Preventive Healthcare | Nokia | Finland | Mobile phone with extra functionality | Personal trainer | |
| Mobitoi | Facility management | Mobitoi WC Mietservice | Germany | mobile toilets | delivery, cleaning and sewage removal | |
| My Alli | Preventive Healthcare | GlaxoSmithKline | UK | Pills | Diet program | |
| Neko JaLaLa | Pets | Neko JaLaLa | Japan | Beverages, Cats | Time with pets | |
| Nike+ | Preventive Healthcare | NIKE | USA | Nike shoes with sensor, an iPod nano music player or wrist band | Digital trainer, interaction with peers, join running teams | |
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