Hybrid Offering   | Industry* | Company | Country | Product Dimension | Service Dimension | Download |
|---|---|---|---|---|---|---|
| Océ Business Services | Paper | Océ-Technologies B.V. | Netherlands | Document management infrastructure, e.g. printers | Document procurement, production, management, etc. |  |
| OnStar | Preventive Healthcare | General Motors | USA | Car, Truck with build in crash sensors | Emergency assistance & advice | |
| Onyx | Facility management | Onyx Group | USA | Facilities | Planning, design, software development | |
| Peerflix | Entertainment | Peerflix | USA | Online movie shop | Online community: explore DVDs, interact with others, trade movies | |
| Personal Trainer | Preventive Healthcare | Garmin Ltd. | USA | Wrist watch with GPS & Pulse Measurer | Virtual trainer | |
| PlayStation 3 | Entertainment | Sony | Germany | Sony PlayStation 3 video gaming console | complementary online services | |
| Posh Bags 4 Rent | luxury goods | Posh Bags 4 Rent | Germany | purses, handbags | rental service for the products | |
| Rental Art Australia | Art | Rental Art Australia | Australia | Art | rental service of arts | |
| Rolls-Royce CorporateCare | Aircraft | Rolls-Royce | UK | Rolls-Royce engines | Complete engine management; customer-tailored solutions | |
| S.A.T.E. movable laboratory | Oil & chemical | Klüber Lubrication München | Germany | Lubricants | performance evaluation | |
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