Hybrid Offering   | Industry* | Company | Country | Product Dimension | Service Dimension | Download |
|---|---|---|---|---|---|---|
| American Yacht Share | Transportation | American Yacht Share Management | USA | Yachts | Rental |  |
| XBOX Live | Entertainment | Microsoft | USA | XBOX 360 video gaming console | complementary online services | |
| Personal Trainer | Preventive Healthcare | Garmin Ltd. | USA | Wrist watch with GPS & Pulse Measurer | Virtual trainer | |
| WiiConnect24 | Entertainment | Nintendo | Japan | Wii video gaming console | complementary online services | |
| Wii Fit - Interactive Training System | Preventive Healthcare | Nintendo | Japan | Wii balance board | Fitness program with different modes (yoga, balance games, strength training, aerobics) | |
| TAIslim | Wellness | FreeLife International | USA | wellness drink | website community | |
| Volvo Aero Aircraft Management | Asset management | Volvo Aero Services | USA | Volvo Aero Aircraft Management | Sales options, maintenance support | |
| Video Buster | Entertainment | Video Buster Entertainment Group | Germany | videos and games | rental and delivery, video on demand | |
| U-Haul Rent Equipment | Transportation | U-Haul International | USA | Various trucks, trailers, and cargo vans | Rental; accessories, 24-hour emergency road service, moving helpers, storage facilities | |
| GE Aviation Systems | Aircraft | GE Aviation Systems | USA | Various GE products, e.g. avionics | Tailored integrated support | |
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