Hybrid Offering   | Industry* | Company | Country | Product Dimension | Service Dimension | Download |
|---|---|---|---|---|---|---|
| HP Short-Term Rentals | Financial services | Hewlett-Packard Development Company | USA | HP equipment | Custom configuration of solutions, HP software and support |  |
| Mobitoi | Facility management | Mobitoi WC Mietservice | Germany | mobile toilets | delivery, cleaning and sewage removal | |
| TrimLife | Wellness | TrimLife Inc | USA | products for weight loss, general wellness, anti-aging & beauty | diet plans, newsletters, and daily tips | |
| My Alli | Preventive Healthcare | GlaxoSmithKline | UK | Pills | Diet program | |
| Nike+ | Preventive Healthcare | NIKE | USA | Nike shoes with sensor, an iPod nano music player or wrist band | Digital trainer, interaction with peers, join running teams | |
| Océ Business Services | Paper | Océ-Technologies B.V. | Netherlands | Document management infrastructure, e.g. printers | Document procurement, production, management, etc. | |
| OnStar | Preventive Healthcare | General Motors | USA | Car, Truck with build in crash sensors | Emergency assistance & advice | |
| Cardinal Health Pyxis | Medical care | Cardinal Health Inc | USA | automated medication and supply management systems | Extensive support and training | |
| Wii Fit - Interactive Training System | Preventive Healthcare | Nintendo | Japan | Wii balance board | Fitness program with different modes (yoga, balance games, strength training, aerobics) | |
| Bekra Pflanzenservice | Facility management | Bekra | Germany | green indoor plants | fostering, watering and fertilizing services at the customers location | |
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